Creative Content

You pick the type of chocolate , place it , stir it and simply enjoy it

The Marketing Mix:Price

                                     Price

• Cost Efficient  
• 
  
• Steady Market Demand
• 
  
• Competitive Pricing 
• 
  
• Strategies 

Even when incomes rise, a higher standard of living does not necessarily result. Increased standards of living are a function of purchasing power. Pg.60 Chapter 4-5b

The Marketing Mix: Distribution

                                                 Distribution 

• Location
• 
  
• Retail
• 
  
• Wholesale
• 
  
• Mail Order 
• 
  
• Interent
• 
  
• Peer to Peer
• 
  

''Crowdsourcing using consumers to develop and market products'' Pg.340 Chapter 19-5

The Marketing Mix: Promotion

                                                           Promotion 

• Free Gifts 
• 
  
• Endorsements 
• 
  
• Social Media Ads
• 
  
• Special Offers Holidays
• 
  
• Direct Mailing And Emailing 
• 
  
• Eco Friendly Posters 
• 
  
• Funds raise and donated to Kidney Patients 

“Interaction and engagement [on social media] is something that you don't necessarily see in traditional media. That's why we [at Ford] continue to accelerate our digital advertising investment to more than 25% of our media dollars.” —JIM FARLEY, FORD GLOBAL SALES AND MARKETING VICE PRESIDENT2  Pg.338 Chapter19-1

The Marketing Mix: Product

                                Product 

• Sleek Design
• 
  
• Unique Packaging 
• 
  
• Value
• 
  
• High Quality 
• 
  
• Usefulness
• 
  
• Convenience
• 
  
• Disposable
• 
  
• Various Flavors
• 
  

The success of CRM—building lasting and profitable relationships—can be directly measured by the effectiveness of the interaction between the customer and the organization. In fact, what further differentiates CRM from other strategic initiatives is the organization's ability to establish and manage interactions with its current customer base. The more latitude (empowerment) a company gives its representatives, the more likely the interaction will conclude in a way that satisfies the customer. Pg 322 Chapter 18-3

Target Market Strategy

1.    Geographics:

§  Lives within the U.S ZIP codes 

2.    Demographics:

§  Married.

§  Between the ages of 21-35.

§  At least one child.

§  Condominium or home owner.

§  Education experiences beyond high school.

§  Earning a combined annual family income of $50,000 or greater.

3.    Psychographics:

§  Values time and considers it their single most limited resource.

§  Excited about accepting and using innovative ideas and products.

§  Consistent Web users. Prefer the Internet over magazines and newspapers for information they trust.

§  Increasing resources invested into safety and security issues.

§  Beginning to plan for their future.

4.    Behaviors:

§  They are leaders in product selection and respond to the opinions of the “industry experts” when making purchase decisions.

§  This group will first look to the Internet to acquire this information.

§  They defend these decisions under most any circumstance and will adamantly “sell” those that ask why they use the product or service and why they made the choice they did.

§  This group can be a powerful, unpaid sales force resulting from the referral network they build and use.

Promotional strategy a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, sales promotion, and social media  Pg.276 Chapter16-1

SWOT Anaylsis

                        Strengths in the SWOT Analysis of Coco Stiksss 

-Powerhouse brands and Products – Coco Stiksss has many strong brands in its product portfolio such as dairy milk, oreo, five star and others. The product are high quality products and some of them are cash cows for Coco Stiksss.

-Brand name, brand equity and Brand loyalty – Coco Stiksss products are blessed with a fantastic brand loyalty. Due to its marketing and strong branding over the next years, the brand equity of Coco Stiksss will be  high and hence Coco Stiksss is comfortable charging a premium for its product because of the high brand equity. 

-Positioning as gift – The smartest tactic that Coco Stiksss will be doing over the  next years with products like dairy milk and celebrations is that these chocolates are positioned for gifting. In fact the recent Burnsville, has a complete focus on the gifting position. Due to this smart strategy Coco Stiksss has safely differentiated itself from majority of its competitors.

-Promotions – Coco Stiksss has one of the strongest promotions in the fmcg industry. This further imparts strength to Coco Stiksss because it provides excellent brand recall.

-Placement and distribution – Coco Stiksss has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. And Coco Stiksss has been achieving the same for the past many years. 

                        Weaknesses in the SWOT analysis 

As mentioned previously, a brand like this is expected to have many strengths and few weaknesses, and the same is the case. Stiksss weakness is its rural distribution considering out country  has such a wide rural diaspora which can be covered.

At the same time, A few cases here and there have happened based on the quality of the product where cockroaches or other rodents were found in the chocolate. It is inexcusable for a brand like Cadbury to show such ignorance because such infected chocolates should not leave quality control at all. Thus quality control needs to be strengthened.

                        Opportunities in the SWOT analysis 

Rural markets – What is a weakness can become an opportunity. Penetrating rural markets and distribution in rural markets can be a large opportunity for this company. It is present in foreign countries and a rural presence is much needed for Choco which will boost the brands presence and turnover.

New Tastes – Oversea consumers have a sweet tooth and they frequently like to eat small chocolates as well as chocolate bars. On top of it, there are various flavors which consumers like. Thus, new tastes and new flavors are an opportunity which Choco can generate regularly.

                        Threats in the SWOT analysis 

Cost and price increase – With an increase in fuel cost as well as cost of transportation, distribution cost has gone up. At the same time, the cost of procurement and manufacturing is high as well. Thus, over the years, the constant increase in costing and thereby pricing of the product is a threat to Choco as it creates a gap for other companies to enter.

Health consciousness on the rise – Health consciousness is on the rise amongst the population. Many people prefer drinking health juices as well as fruits rather than having chocolates. Every week you will see articles on news papers as well as on blogs which advice against eating chocolate and propagate the benefits of staying healthy. At the same time, many parents have stopped giving chocolates to their kids looking at the adverse affects.

Decreasing importance of festivals – Choco has spent years to get the position of a gift on festivals and occasions. What happens when the importance of these festivals drops? The buying of chocolates also drops.

Even when incomes rise, a higher standard of living does not necessarily result. Increased standards of living are a function of purchasing power. Pg.356 Chapter 20-1

Week 7 : The Pitch

This is for all my chocolate lover`s . So every morning when you brew fresh coffee. Or arrive to work waiting in line for you early morning starter. Chocolate coffee stirs even instead of the standard red ones. This will change the way your coffee taste , even the way you stir you coffee. Instantly melts once place into the coffee. Its not your average creamer and i think thats what makes it great . Having creamer with a hint of chocolate , well various types of chocolate. From dark chocolate , to milk chocolate , even white chocolate. Its sweet and simple but packs flava.......Giving you a chocolatey , creamy experiencing while drinking your coffee. Most people who have a 9-5 , drink so much coffee , that keeping thee flavory taste is lost after the first 5 brews for the office. But this will keep that taste in tact. Stay at home moms , business dads , rushing college students and even the professor who lecture for 4 hours , NEED better coffee stirs. They are 100% disposable , cause they melt instantly , cuts on the amount of sugar place into you cup . So after all this sweetness, enrich with pure cane sugar  and pure cocoa . You next cup of coffee will be next level and still has great taste with these chocolate stirs. You pick the type of chocolate , place it , stir it and simply enjoy it. 

We need to know about product classifications because business and consumer products are marketed differently. They are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. Pg 174 Chapter 10-2

Objectives

• To manufacture and provide the customers with quality products to the best interest of the customers. 
• To create price competitive products as part of the effect to increase the world access to high quality chocolates.
• To strive to meet and exceed customers expectation so as to ensure a sustainable business relationship. 
• To gain consumer confidence and loyalty. 

“There are a lot of great ideas that have come and gone in [the digital advertising] industry. Implementation many times is more important than the actual idea.” —DAVID MOORE, CEO OF 24/7 REAL MEDIA  pg.2 Chapter 1

Business Mission Statement

Our Mission Is Simple: To provide sugary moments to all sweet people. As a ultimate chocolate company , giving endless flavors of chocolate for friends and families all over the world. Also dedicated to becoming the premier provider of high-quality products to the market for the purpose of raising funds for women battling kidney disease. We will accomplish our mission by:

• Conducting our business fairly and ethically.
• Treating our employees with dignity and respect.

                                                       -Coco Stiksss 

“Marketing is too important to be left only to the marketing department.”

—DAVID PACKARD, COFOUNDER OF HEWLETT-PACKARD

Week 5: What Has My Interest

Over the past 5 years , I always seen online tutorials to learn photo shop tools. Many people over look the free educated information given on certain websites. IT`S true, I adapted to photoshop from years of simple research . About time I got to college , I had a wide range of photo shop tools and tricks under my sleeves. Most teachers were shock with my knowledge knowing it was my first semester in school.  This online tutorial stood out to me because I recently had a project on doubling exposure and this site help me out majorly. At the end of day , any artist should take advantage of that ALWAYS!!

http://design.tutsplus.com/articles/create-a-double-exposure-illustration-in-adobe-photoshop--cms-26855


Starting as a young photographer, you may lose sight in what you like to actually shoot. Some photographers can legit lose inspiration . When i first started shooting , i had no idea what i like or had interest in shooting. Sometimes you may have to inspire your self if other inspirations are not working. Often i feel that my work could be better and lighting could be brighter . This current tweet made me warm on the inside . Its basically giving you seven tips to stay inspired with your photography. I absolutely love that . When you're working towards greatness , you are you're worst critic .  KEEP INSPIRATION AROUND . INSPIRE YOURSELF!!!!


http://petapixel.com/2016/08/15/7-tips-staying-inspired-photography/



This always gets my day going. National Geographic has a unique photo posted everyday. One thing that stood out to me from the photo of the day , is that its completely something different each day . Different parts of the world, different cultures , and various ethnics. These photos are captured from all over the world , shot from many photographers. A lot of information can be gain from the photo of the day because its a lot of things shown in these images that you may not know about or hear about.
In the beginning of this month , a photographer capture aging inmates. The oldest inmate serving time is in Maine State Prison . Seeing this photo , let me read on someones story. Albert is one of the oldest inmates there and he stated in the article that since he was three years old , he had to steal to eat. He had to steal to survive and that really touch me . Images tell stories and national geographic are sharing stories around the world with photo of the day so people like me or who ever can see whats going on everywhere.


http://www.nationalgeographic.com/photography/proof/2016/07/aging-in-prison--photographer-shines-light-on-loneliness-and-soc/




“We're thrilled to be teaming up with Hasbro to expand the Tetris brand and give our fans fun, challenging face–to–face formats to experience the ‘Tetris Effect’ in a unique way.” Pg.82 Chapter 5-4b

Week 3: DemoGraphics

Demographic changes are certainly newsworthy but why did NPR, you know, “public radio choose the angle of commercial marketing- BEER commercials no less? Pardon me, but I thought NPR was about independent journalism and critical inquiry into real issues. Not only does NPR insult them with this public relations drivel for the beer industry, it actually vomits their commercials on us. Not that it's the first time, NPR has engaged in marketing in violation of its mission statement but hey, I want the media, especially "public" radio to perceive me as a CITIZEN who must make informed choices not a mere consumer of goods and services. So just like "They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make up a large portion of the legal drinking-age population in the future. Personally, racial profiling to sell a product is completely unacceptable. Todays society and commercial advertising is getting outta hand SERIOUSLY. Hispanic’s have always been socially seen as corona beer drinkers and heavy drinker’s period over time.

“You've got to be incredibly customer focused because the customer is in control.” —STEVE QUINN, CEO, WALMART Pg.91 Chapter 6-2a