The Marketing Mix: Product

                                Product 

• Sleek Design
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• Unique Packaging 
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• Value
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• High Quality 
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• Usefulness
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• Convenience
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• Disposable
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• Various Flavors
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The success of CRM—building lasting and profitable relationships—can be directly measured by the effectiveness of the interaction between the customer and the organization. In fact, what further differentiates CRM from other strategic initiatives is the organization's ability to establish and manage interactions with its current customer base. The more latitude (empowerment) a company gives its representatives, the more likely the interaction will conclude in a way that satisfies the customer. Pg 322 Chapter 18-3