Week 3: DemoGraphics

Demographic changes are certainly newsworthy but why did NPR, you know, “public radio choose the angle of commercial marketing- BEER commercials no less? Pardon me, but I thought NPR was about independent journalism and critical inquiry into real issues. Not only does NPR insult them with this public relations drivel for the beer industry, it actually vomits their commercials on us. Not that it's the first time, NPR has engaged in marketing in violation of its mission statement but hey, I want the media, especially "public" radio to perceive me as a CITIZEN who must make informed choices not a mere consumer of goods and services. So just like "They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make up a large portion of the legal drinking-age population in the future. Personally, racial profiling to sell a product is completely unacceptable. Todays society and commercial advertising is getting outta hand SERIOUSLY. Hispanic’s have always been socially seen as corona beer drinkers and heavy drinker’s period over time.

“You've got to be incredibly customer focused because the customer is in control.” —STEVE QUINN, CEO, WALMART Pg.91 Chapter 6-2a