Thursday, September 22, 2016

The Marketing Mix: Promotion

                                                           Promotion 

  • Free Gifts 

  • Endorsements 

  • Social Media Ads

  • Special Offers Holidays

  • Direct Mailing And Emailing 

  • Eco Friendly Posters 

  • Funds raise and donated to Kidney Patients 


“Interaction and engagement [on social media] is something that you don't necessarily see in traditional media. That's why we [at Ford] continue to accelerate our digital advertising investment to more than 25% of our media dollars.” —JIM FARLEY, FORD GLOBAL SALES AND MARKETING VICE PRESIDENT2  Pg.338 Chapter19-1

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